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10 Immediate Ways to Pivot Your Email Marketing Strategy in Response to COVID-19

10 Immediate Ways to Pivot Your Email Marketing Strategy in Response to COVID-19

Bluecore
Published by: Research Desk Released: May 22, 2020

We’re in uncharted territory but we’re all in this together. As we settle into a “new normal” it’s important that brands adjust their marketing strategies and campaigns to connect with shoppers in new ways.

Traditional marketing efforts to drive traffic in stores and create memorable in-person experiences must be put aside, but the retail industry is fortunate enough to have a digital muscle to flex. From directing purchase traffic to eCommerce websites to highlighting social responsibility to sharing tips and creating a sense of community, retailers have an arsenal of tools to help navigate this “new normal”.

Discover 10 Immediate Ways to Adjust your Email Marketing Campaigns.